Source: Taiwantrade | Updated: 06 March 2018
The biggest event of the toy industry, 2018 Spielwarenmesse Toy Fair Nuremberg was launched on January 31 at the Nuremberg Exhibition Center in Germany. More than 2,900 exhibitors from 68 countries around the world attended the five-day fair where a record-breaking 75% were international exhibitors.
TAITRA was entrusted by the Bureau of Foreign Trade to organize a delegation of exhibitors to participate in the "Nuremberg Toy Fair 2018" and assist manufacturers in expanding their business internationally, as well as promote Taiwan's quality toy industry, in the form of a national pavilion. This year, 18 quality manufacturers participated in the Taiwan Pavilion and jointly expanded the toy market. In addition, a total of 68 Taiwanese manufacturers took part in the fair this year, showcasing the manufacturing strength of Taiwan’s toy industry through innovative and diversified items.
RESONANCE ELECTRONICS LTD. expanded the company's product line and created its own brand of TCUBE in 2017. TCUBE’s inspiring electronic building blocks educate children on basic electrical engineering and integrate perfectly with LEGO. The company’s manager Lin Wei Cheng said he is optimistic about consumption in the European markets and therefore chose the world's largest toy exhibition to reveal their brand-new product, and seize educational toy business opportunities in Europe.
NAPKOR CO. LTD. is attending the exhibition for the first time this year to expand their overseas markets. The company produces multi-functional outdoor game sets to meet the daily lifestyle leisure demands of European and American customers. Manager Zhang explained that she is very optimistic about the Nuremberg Toy Fair due to the high ratio of international buyers at the show.
ALLIED INTERNATIONAL (1951) LTD. has been doing OEM and ODM business with Japanese customers for many years, providing them with rich experience in the children’s cycle business. In 2014, ALLIED created their own modzcycle stroller brand, which specializes in both the European and Japanese markets. This year, they developed a brand-new sunshade folding stroller, which has attracted countless buyers.
TAITRA is coordinating delegations for the 2018 China Kids Expo and other international exhibitions, actively assisting the toy and infant industries to expand into overseas markets, as well as seize opportunities brought about by the implementation of the second child policy in mainland China.
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